In a nutshell, a chocolate maker makes chocolate and a chocolatier works with chocolate. A chocolate maker, takes the raw material from the cacao plant and turns it into chocolate. The term ‘from bean to bar’ is commonly used by chocolate makers to distinguish them from others. Chocolatiers take couverture chocolate to create truffles, confections, flavored and blended chocolate bars. Naturally, there are far fewer chocolate makers than there are chocolatiers.
Whatever your preference is, be sure to buy artisan quality products.